Apple is beginning to market its iPad to seniors.
Apple probably never really thought about the need to tap into the market that’s age 65 and up, but with the iPad, it makes enough sense that they’re trying.
Think about it: senior citizens have lots of time, money and curiosity…if they also want to take the time to learn how to use “newfangled gadgets.”
Why not push beyond its traditional customer base — the younger, tech-savvy crowd?
According to an article in Bloomberg BusinessWeek, the iPad’s “book” size is appealing to an older crowd, and it’s forgiving of mistakes when using it, unlike a PC. Another plus Apple is saying about the iPad? It could help seniors fight dementia.
It doesn’t sound all that impossible when you put certain factors in perspective…do you think Apple can successfully market the iPad to the elderly?
